Post-click tracking

Track what people do
after they click.

Most email reports tell you someone clicked. RadarSend shows which pages they visited, how long they stayed, whether they came back, and what they did next.

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app.radarsend.com/t/kestrel-supply/contacts/ben.pierce@gmail.com
A contact's story feed: a visit from an email click broken into the pages viewed, how far they scrolled and the time spent on each, followed by an add to cart and a purchase.

The email, the visit, and what happened next stay together. Known bot and scanner activity is filtered out before it counts.

See what someone read after they clicked.

Every click leads to the visit behind it: the pages they read, how long they spent on each, how far they scrolled, and whether they came back later. It all sits on the contact, next to the email that brought them there.

Most email reports stop at the click. But someone who read three pages for eight minutes is far more interested than someone who glanced at one page for ten seconds, and RadarSend shows you which one you're looking at.

RadarSend knows who arrived from an email click. If someone browsed your site before you knew who they were, those earlier pages join their history once they fill in a form, log in, or check out.

A contact's story, visit by visit: a visit from an email click listed page by page with how far the reader scrolled and how long they stayed, ending in an add to cart and a purchase, then an earlier visit from another email.

Every visit and outcome adds up on the contact: their stage, both scores, how engaged they are, and where they were last active.

A contact header: the contact's stage, a prospect score and a customer score, their engagement tier with its trend, and when and where they were last active.
The details that help decide what to send next

See who stayed after they clicked.

Every broadcast report lists the contacts who spent time on your site afterward, with the pages they visited and how long they stayed. Sort by time on site and the people who read the most come first.

That's your follow-up list, without opening contact records one at a time.

Security tools often click every link before an email reaches the inbox, and some inbox previews open messages on their own. RadarSend leaves that activity out of this list, and you can see what it removed and why.

app.radarsend.com/t/kestrel-supply/broadcasts/fieldnotes-47/engaged
The engaged contacts drawer on a broadcast report, sorted by most engaged, with each person's time on site, pages, clicks and last activity.

Website analytics come with it.

The tracking code you add to your site for email clicks measures the rest of your site too, so you get the analytics most teams use a separate tool for: visitors and page views over time, where people come from down to the referrer and campaign, which pages they land on and leave from, and funnels that show where they drop off before they buy.

And unlike a separate analytics tool, it knows who many of your visitors are. Anyone who came from an email, filled in a form, or logged in has their visits on their contact, so you can group pages into topics, like pricing or case studies, and build a segment of everyone who read about pricing this week. Bot traffic is filtered out, and tracking runs on your own domain rather than a third party's.

app.radarsend.com/t/kestrel-supply/insights/web-traffic
The web traffic view in Insights: a date range over a visits trend, with page views, identified visitors, time on site and pages per visit, beside the sources bringing people in and the pages they landed on.

Act on what people do.

When someone downloads a guide, start a follow-up. When a customer comes back to your cancellation page, let your other tools know.

A visit can start the next step in RadarSend or go out through the API and webhooks, so it doesn't sit in a report waiting for someone to notice.

A click should tell you more than clicked.

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