RadarSend vs Listmonk

Keep your sending service. Add everything Listmonk doesn’t do.

Listmonk sends broadcasts through your own sending service. RadarSend connects to the same one and adds the follow-ups, segments, scoring, and reporting that Listmonk leaves out, with nothing to host.

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Listmonk is built for broadcasts.

It's clean, fast, and free. For a self-hosted mailing list, it's one of the best options out there.

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No sequences or triggered emails

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No saved segments that update themselves

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Bot opens and clicks counted as people

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No lead scoring

Broadcasts only.

RadarSend adds the rest, on the same sending service.

Sequences that react to what someone did, segments that update themselves, lead scores built from real activity, and opens and clicks with the bots taken out.

What Listmonk can't do.

Listmonk sends a broadcast and shows you the totals. RadarSend sends the same broadcast, keeps track of what each person did next, follows up on its own, and takes the bots out of every report.

Automatic follow-ups based on behavior.

Someone clicks a link in your newsletter and visits your pricing page. Three days later, if they haven't come back, RadarSend sends a follow-up. If they have, it sends a different one. Listmonk sends one-off and scheduled campaigns, and even a welcome email means scripting it yourself against its API. Automated emails have been requested since 2020, and its maintainer has said Listmonk is meant to be a list and newsletter manager rather than a marketing tool. That’s a fair choice for a newsletter, and it’s the part RadarSend adds.

Audiences that update themselves.

“Clicked three recent issues but never bought.” “Visited the site twice this week.” “Score above 50, then went quiet.” Listmonk can search subscribers with SQL, including who opened or clicked once per-subscriber tracking is on, but to send to the results you copy them into a list, and that list doesn’t update. RadarSend segments are saved, you build them without SQL, and they stay current as people act.

A real record for each person.

Open a contact in RadarSend and you see every email you sent them, what they opened and clicked, which pages they read on your site and for how long, and their score. Listmonk’s subscriber page lists the campaigns someone opened and the links they clicked, if per-subscriber tracking is on, but nothing about what they did on your site.

And the rest of what a growing list needs.

Prospect and customer scores you can trace to what someone did. A/B tests on the subject, the whole email, the sender, or the sending service, judged on clicks from people. Website analytics tied to the people you know. A full API with webhooks, and a connection for AI assistants like Claude.

app.radarsend.com/contacts/ben-pierce
Ben Pierce's contact record: a timeline showing email sends, clicks, site visits with page names and dwell times, and a purchase event — the full story for one person.
Listmonk shows which campaigns someone opened and which links they clicked. This is what a contact looks like in RadarSend.

Your numbers have the same problem most tools have.

55–60% of email opens now come through Apple Mail Privacy Protection, and about half of email clicks were bots by mid-2026, most of them security scanners. In Listmonk, all of it counts as engagement.

This isn’t a Listmonk problem so much as an email problem; most tools count the same way. RadarSend labels every open and click as a person, a possible person, or a machine, and shows both numbers on every report. Your scores, segments, and automation branches use the filtered data.

A broadcast's metrics row: delivered, then an open rate and a click rate each shown twice — the apparent figure, and the filtered one beneath it with the number of real people behind it — over a line counting the machine interactions caught and removed.

The server isn't why you'd switch.

Listmonk is lean. It's a Go binary and a PostgreSQL database. Compared to other self-hosted tools, it's a breeze to host. If you enjoy running your own infrastructure and your VPS is already doing other things, the ops burden is manageable.

But it's still a server — updates, backups, SSL, and the occasional thing that breaks. RadarSend is fully hosted. Your sending service stays yours. The automation, segmentation, scoring, and bot filtering are our job.

If the server doesn’t bother you, it isn’t a reason to switch. The follow-ups, segments, and reporting above are.

Listmonk is free. The sending service and the server are not.

Listmonk costs nothing but the server you run it on. RadarSend starts at $49 a month, billed annually, keeps your sending on your own account, and adds much more than broadcasts.

Listmonk
RadarSend
What it costs
Software
Free (open source)
$49–$449/mo (annual, by list size)
Hosting
Your own server
Included
Sending
Your sending service’s rate
Your sending service’s rate, the same cost
What you get
Broadcasts
Yes
Yes
Follow-ups
None; welcome emails need a script
Sequences that wait, branch, and react to clicks and visits
Segments
SQL searches copied into a list
Saved segments that stay current
Bot filtering
None
Every open and click checked
Contact history
Campaigns opened and links clicked, with per-subscriber tracking on
Every email, click, and page view, with scores
Lead scoring
None
Prospect and customer scores
Site analytics
None
On your own domain, tied to contacts
A/B testing
None
Subject, email, sender, or sending service
Domain warming
Fixed limits you set
Automatic
Preference center
Drop lists or unsubscribe; restyle with CSS
Branded, one switch for each kind of email

Your sending bill stays the same and the server bill goes away. What the monthly price pays for is the second half of that table, on the sending service you already use.

Switching doesn't touch your sending.

Your sending service.

RadarSend connects to the sending service you use with Listmonk, like Amazon SES, SendGrid, or Mailgun. Mail goes out on your account, at your rate, and the reputation it builds stays with your domains.

Your domains.

Tracked links, open tracking, and the unsubscribe page all run on your own domain, so recipients never see RadarSend’s name.

What you send.

We don’t review your campaigns before they go out, so a send goes when you schedule it.

Keep the control. Add everything else.

We’ll work with you to move your contacts, lists, custom attributes, and suppressed addresses. Your sending service stays where it is: connect the same account, whether that’s Amazon SES, SendGrid, Mailgun, Resend, or Mailjet.

Your Listmonk server can keep running while you move, so there’s no deadline to switch. If you have questions about your setup, we’re always happy to walk through it with you.