Big lists shouldn’t come with big-platform prices.
Most email platforms build sending into their per-contact price, so the bill climbs fast as a list grows. RadarSend is priced by list size too, but you pay your sending service directly, so 100,000 contacts costs about $313 a month instead of $800 or more.
At 100,000 contacts, a month
Mailchimp Standard and Klaviyo list prices, September 2026. RadarSend’s annual 100K plan plus SES at four sends a month.
Sending got cheap, but platform prices stayed where they were.
Email platforms used to run everything themselves: the software, the servers, the IP addresses, and the work of getting mail delivered. Charging by the contact made sense, because more contacts meant more servers.
Now sending is something you can buy on its own, and Amazon SES charges as little as $0.10 per 1,000 emails whether you send to 5,000 people or 500,000. But most platforms still price as if they ran the servers, so the gap between what sending costs and what you pay grows with every contact.
Bigger lists cost more everywhere. The difference is how much more.
With RadarSend, the software and the sending are billed separately. You pay us by list size, with every feature on every plan, and you pay your sending service directly at its own rate.
Big-platform ranges are list prices for Mailchimp Standard, ActiveCampaign Plus (billed annually), and Klaviyo email as of September 2026, and they include sending. RadarSend figures are annual plan prices plus SES at four sends a month to the whole list, at SES’s Essentials rate of $0.16 per 1,000. On SES’s pay-as-you-go rate of $0.10 per 1,000, it’s even less: about $289 a month at 100,000 contacts.
The gap gets wider as the list grows. At 100,000 contacts, it’s roughly $500 to $1,100 a month.
You get the features the big-name platforms offer, on every plan.
Moving to a cheaper platform usually means giving something up. RadarSend includes the features the big-name platforms save for their higher tiers.
Automation.
Build sequences with sends, waits, branches, and conditions on a visual canvas. A sequence can start when a score changes, someone joins a segment, a date comes up, a field changes, or your app sends an event, and branches follow what people did, not what bots clicked.
Segmentation.
Build segments on email activity, site visits, scores, custom fields, events, and subscriptions, with nested AND/OR logic. RadarSend keeps them up to date as people’s behavior changes.
Scoring.
Score prospects and customers separately, and see which actions added up to each score.
Site tracking.
Tracking runs on your own domain and shows pages visited, time spent, scroll depth, and return visits for each contact. When someone clicks an email, their earlier anonymous visits are added to their history.
A/B testing.
Test the subject line, content, sender, or even the sending service, and pick the winner on what people did.
API and webhooks.
Connect your own tools with a full REST API, signed webhooks, and event tracking, or work in RadarSend from an AI assistant through our MCP server.
Two things that set RadarSend apart.
Reports that count people.
55–60% of email opens now come through Apple Mail Privacy Protection, and security scanners click 80–95% of links in email sent to business inboxes. Some platforms filter part of this on higher tiers.
RadarSend labels every open and click as a person, a possible person, or a machine on every plan, shows both numbers on every report, and uses the filtered numbers to drive sequences and segments.
Sending you own.
On the big-name platforms, your sending reputation builds on their account and stays there if you leave.
RadarSend connects to a sending account you own, such as Amazon SES, SendGrid, Mailgun, Mailjet, or Resend. The account, the rate, and the reputation are yours, and they go with you if you ever leave.
What the switch looks like over a year.
At 50,000 contacts, the big-name platforms charge $450–$720 a month. RadarSend plus SES is about $181. That’s roughly $270–$540 a month, or $3,200–$6,500 a year.
The features don’t shrink, and your reports start counting people instead of scanners. The move usually takes an hour or two of your time, and we’re happy to work through it with you at no charge.
We were paying more than $5,200 a quarter for our previous email platform. With RadarSend, we’re doing more with email and spending a fraction of what we were before.
Questions from larger senders
Do I need my own sending service?
Yes. RadarSend sends through a sending account you own, such as Amazon SES, SendGrid, or Mailgun. Connecting an existing SES account takes about 15 minutes, and if you don’t have one yet, the setup wizard walks you through it. Your savings start with the first send.
How do I build emails?
Templates are written in HTML or MJML, and a reusable template system keeps your design consistent from send to send. If you have templates today, we can bring them over.
Does it connect to the rest of our tools?
Yes. There’s a full REST API, signed webhooks, a WordPress plugin, and MCP support for AI assistants. If you need something connected that isn’t covered, let us know and we’ll help.
Can I try RadarSend first?
Yes. Monthly plans come with a 30-day money-back guarantee, so you can move your list over, send a few campaigns, and see the numbers for yourself. If it isn’t the right fit, we’ll refund you in full.
A bigger list shouldn’t mean a much bigger bill.
The same automation, segmentation, and reporting, on a sending service you own, with numbers that count people. If you have questions about your setup, we’re happy to walk through it with you.
30-day money-back guarantee on monthly plans.