An ActiveCampaign alternative with every feature on every plan.
ActiveCampaign has the automation and the segmentation, but bot filtering, conditional content, and attribution start on Pro, and it sends everything through its own servers. RadarSend includes all of it on every plan and sends through your own account.
ActiveCampaign does a lot.
A good automation builder, a CRM, and over a thousand integrations. The catch is which plan you need.
Bot filtering (BotSense) starts on Pro: $375/mo at 10,000 contacts
Conditional content starts on Pro
Contact scoring starts on Plus, attribution on Pro
All mail goes out through ActiveCampaign’s own servers
Sending you don’t own.
RadarSend gives you the same automation and segmentation on a sending account you own.
Sequences, segments, scoring, and website tracking on every plan, sent through your own account at your sending service’s rate, with every open and click checked so bots don’t inflate scores or set off automations.
The automation and segmentation you use are all here.
Automation.
Sequences with sends, waits, and branches, started by a score, a segment, a date, a field change, or an event from your app. On every plan, a security scanner’s click never picks the next step.
Segmentation.
Segments built from email activity, site visits, scores, custom fields, events, and subscriptions, combined however you need, and they update themselves as people act.
Contact records.
Every email you sent someone, what they opened and clicked, which pages they read on your site and for how long, and their scores, in one record across email and your site.
Site tracking.
Tracking that runs on your own domain: the pages people read, how long they stay, how far they scroll, and when they come back, tied to named contacts. Pages someone read before you knew who they were join their record once they click an email or fill in a form.
Lead scoring.
Prospect and customer scores, and you can see which actions earned every point.
A/B testing.
Test the subject, the whole email, or the sender, and because you connect your own sending accounts, you can test one sending service against another.
Three things that cost more on ActiveCampaign, or aren’t there.
Bot filtering on every plan.
ActiveCampaign’s bot filtering, BotSense, starts on Pro, which is $375 a month at 10,000 contacts, and it stays off until you turn it on. Apple Mail’s automatic opens are a separate filter you set on each report. On Starter and Plus, a security scanner’s click counts as a click and can set off an automation. RadarSend checks every open and click on every plan, shows the number before and after on every report, and uses the filtered numbers for scores, segments, and sequences.
Owned sending.
ActiveCampaign sends everything through its own servers, and there’s no option to use your own sending service. You can authenticate your domain on any plan, and lists over 100,000 can pay for a dedicated IP. RadarSend connects to your own account, whether that’s Amazon SES, SendGrid, Mailgun, Resend, or Mailjet, and you can run more than one at a time. If you ever leave, the account and its sending history stay with you.
No tier gates.
On ActiveCampaign, contact scoring starts on Plus, and conditional content, attribution, and bot filtering start on Pro. At 10,000 contacts, that’s the difference between $189 a month on Plus and $375 on Pro, billed annually. RadarSend has one set of features, and every plan includes all of them.
Where ActiveCampaign does more.
No drag-and-drop email builder.
ActiveCampaign has a drag-and-drop designer and hundreds of ready-made templates. In RadarSend, your team designs templates once in MJML or HTML, and then you, or an AI assistant, fill in the words and images.
Email only.
ActiveCampaign sells SMS and WhatsApp as add-ons. RadarSend is email only, and puts that effort into automation, segmentation, scoring, bot filtering, and website tracking.
Need a specific integration?
ActiveCampaign lists over a thousand integrations. RadarSend has a full API, webhooks, a WordPress plugin, and a connection for AI assistants like Claude. If you need something connected that isn’t covered, we’re happy to help you work it out.
On the plan with bot filtering and conditional content, ActiveCampaign costs 6 to 8 times as much.
Bot filtering and conditional content start on ActiveCampaign Pro, which is $375 a month at 10,000 contacts, billed annually. RadarSend includes both on every plan, from $49 a month. Here’s how the two compare at Pro:
ActiveCampaign Pro list prices, billed annually, from its pricing page on September 29, 2026. RadarSend prices are billed annually; monthly billing is also available.
At 25,000 contacts, ActiveCampaign Pro is $629 a month. RadarSend is $89 a month plus what your sending service charges, which on SES is usually a small part of the bill. That’s $540 a month less before sending, or over $6,400 a year, and bot filtering and conditional content come with it.
Keep the automation you rely on, and pay by list size.
We’ll work with you to move your contacts, custom fields, lists, and suppressions, and your email designs come across as MJML or HTML. Connecting an existing SES account takes about 15 minutes. If you’re new to SES, AWS usually approves full sending access in about a day, and we’re happy to walk you through it.
We’ll help you rebuild your automations as sequences, with the same triggers and branches. If you have questions about your setup, we’re always happy to walk through it with you.